Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present additional costs, it can result in higher accuracy and more trustworthy information
Pixel monitoring utilizes a piece of code to register conversions on your website. It's very easy to establish and much less susceptible to ad blockers.
1. More accurate information
The standard technique of tracking conversions on a site, using pixels, is having difficulty with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.
Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, meaning it's much less most likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more precise information and a much more total picture of customer journeys throughout networks.
Additionally, this type of monitoring allows organizations to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based tracking. This versatility gives marketers a lot more ownership over the information they send, and makes it easier to abide by various information laws. It's additionally a great deal much less prone to fraud, as it's harder for fraudulent stars to manipulate the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring allows organizations to collect and improve data prior to sending it to third-party analytics/advertising platforms. This enhances data efficiency and precision, which can assist marketers make more enlightened advertising choices.
Conventional pixel monitoring relies on JavaScript tracking codes that are put in website site visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can cause data collection disruptions and imprecise results. Server-side monitoring enables companies to bypass these constraints and offer precise, regular data that is much less at risk to interference.
This kind of monitoring also enables organizations to track conversions that occur beyond the website, like phone calls and in-store acquisitions. This is necessary because new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is much more trusted for businesses looking for to adapt to these adjustments.
3. Less vulnerable to scams
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, improving safety and personal privacy. This is specifically important as different internet browsers and systems progressively alter just how they take care of cookies. For example, in iOS 14, Safari will only supply first-party cookie information and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that happened outside of your website.
Additionally, server-side tracking allows you to record customer information directly on your own servers. This eliminates reliance on third parties, which can be susceptible to breaches and privacy infractions.
A server-side radar is a collection of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to activate event-based ads, such as retargeting. In contrast, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to accumulate data from users.
4. Easier to implement
Server-side tracking is a data collection procedure that takes place on the internet site's very own web server, bypassing web browser limitations. This means that information accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the range of data management and offers companies a lot more control over transmission, making it normally much more reliable. As a result, it's much less vulnerable to information challenges caused by points like a damaged connection or an active advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can negative keyword management accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the server. This allows you to have even more precise data and helps make certain conformity with privacy laws such as GDPR. Additionally, it likewise avoids the monitoring restrictions imposed by internet browsers and ad blockers.