Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of ecommerce services are turning to server-side monitoring as a means to improve their data collection procedures. While it calls for extra technical knowledge than routine GTM and may introduce additional costs, it can result in better accuracy and more reputable data
Pixel tracking utilizes a piece of code to sign up conversions on your site. It's very easy to set up and much less prone to advertisement blockers.
1. More precise data
The standard method of tracking conversions on a web site, making use of pixels, is having problem with transforming browser personal privacy policies. This indicates that the data being sent out to Google Ads, Facebook Business Manager and various other platforms is much less exact than it ought to be.
Server-side monitoring is an extra protected alternative that helps to bypass these limitations, as it's filled from your very own domain and treated as first-party code, suggesting it's less likely to be influenced by advertisement blockers or other protection steps. This supplies more accurate information and a more complete image of user journeys throughout channels.
Furthermore, this sort of tracking enables organizations to track conversions beyond the web site, such as telephone call and in-store brows through, which can be hard for pixel-based tracking. This flexibility gives online marketers a lot more possession over the data they send out, and makes it much easier to abide by different information legislations. It's likewise a great deal less vulnerable to fraud, as it's more difficult for fraudulent actors to manipulate the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketers make even more enlightened advertising decisions.
Standard pixel tracking depends on JavaScript tracking codes that are placed in website site visitors' browsers. These tracking codes are often blocked by advertisement blockers, which can cause information collection interruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and provide exact, regular information that is less susceptible to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the website, like telephone call and in-store acquisitions. This is very important considering that new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) limit the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is extra trusted for services seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side monitoring allows businesses to control data hauls before it gets to third party endpoints, improving safety and privacy. This is specifically important as various browsers and systems increasingly transform exactly how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not enable pixel-based tracking. Utilizing server-side monitoring, you can bypass these restrictions and continue to track conversions that occurred outside of your web site.
In addition, server-side monitoring enables you to catch user data straight on your own web servers. This removes reliance on 3rd parties, which can be prone to violations and personal privacy violations.
A server-side radar is a collection of directions that informs your website's server what occasions to record. This data is after that sent to analytics tools like Google Analytics and Facebook Organization. It's also utilized to cause event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative technique that makes use of a small piece of code on your page to collect data from individuals.
4. Easier to execute
Server-side monitoring is an information collection process that occurs on the internet site's very own server, bypassing web browser constraints. This suggests that data collected by the website/app is first sent to the web server where it's refined and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it minimizes the extent of data management and gives organizations much more control over transmission, making it normally extra reputable. As a result, it's less susceptible to information customer journey analytics obstacles brought on by points like a busted link or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion data similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the web server. This permits you to have even more exact information and aids make certain conformity with personal privacy laws such as GDPR. In addition, it additionally stays clear of the monitoring limitations imposed by browsers and ad blockers.